Embeddable white-label AI itinerary builder that any travel agency can drop into their own site as a branded widget — generates day-by-day plans citing only the agency's own packages and inventory, defending consultation revenue against Gemini/Booking AI cannibalization.

Problem

150K small-to-mid travel agencies and tour operators globally are caught between two pressures. Google Gemini Trip Planner (late 2025) and Booking.com AI assistant cannibalize the planning step that drove agency consultations, while custom AI development is $50K+ and out of reach. Existing options are either consumer-facing (TripAdvisor AI, Layla.ai) or enterprise-only (Sabre/Amadeus AI $20K+/yr) — there is no embeddable, white-label AI planner branded as the agency's own that surfaces only their inventory.

Audience

B2B SaaS, global English-first then localized. Travel agencies and tour operators 1-50 employees globally — ~150K agencies (~50K US/EU + 100K emerging markets). WTP $99-299/mo per agency seat (verified by competitive pricing of TripCreator, Tourwriter at $89-249/mo). Sub-segments: leisure agencies, corporate travel agencies, niche operators (adventure, luxury, FIT). TAM ~$270M ARR addressable (150K × $150 avg).

Reasoning