MarketRadar
← All ideas IDEA-066 5.7 uk-ie family-logistics developed

Run your child's SEND case like a paralegal. Date-stamped evidence, auto-cited to the EHCP section it breaches, ready to export as a tribunal bundle.

Problem

My SEND tribunal hearing is 19 months away. Until then I have to keep paralegal-grade evidence of every missed lesson, refused adjustment and SENCO meeting in case my child loses £20k/year of provision. Right now it's spread across Mumsnet posts, three email threads, a Google Drive folder and a paper ring binder — and I'm meant to learn statutory provision rules from the same Mumsnet.

Audience

UK parents of children with autism, ADHD, dyslexia or physical disabilities currently in EHCP application, EHCP review, or SEND tribunal appeal — ~75,000 new EHCP applications per year on top of 1.7M children with SEN in England

Reasoning

Source signals

  • SIG-20260426-uk-ie-family-logistics-sen-ehcp-paperwork-multi-appointment-tracking — "finding the time to access appropriate information was a challenge" (academic study + Mumsnet, RECURRING, HIGH)

What we ship

**Core features (MVP)**

  • Structured incident log: date, locale (school/home/clinic), what happened, witness, EHCP-section breach, photo/voice attachment
  • EHCP upload + section parser → each incident gets suggested EHCP section (Section F provision) breached; AI-suggestion + manual override
  • Deadline tracker: LA response 15 working days, EHCP review 12 months, tribunal registration 2 months — push reminders
  • Tribunal-bundle PDF export: index, paginated incidents, attached reports
  • Audio-recording wrapper (phone-in-pocket) with automatic transcript

**Primary user flow**

1. Sign up → upload current EHCP → AI parses Sections B/F/I

2. Add child profile, current status (EHCP / review / appeal), tribunal date

3. Daily quick-log: 30 seconds per incident with one-tap "log missed PE"

4. After 30 incidents → Premium upsell £9.99/mo: tribunal bundle export, audio transcripts

**What it looks like**

  • **Landing page**: "Your SEND tribunal is 19 months away. Don't lose £20k of provision because evidence is scattered." + bundle screenshot + 14-day free-trial CTA
  • **Main app screen**: incident timeline, sidebar of EHCP sections with unmet-need counters
  • **Output / notification**: 80-page Tribunal-bundle PDF — structured pack with numbered evidence index, ready to upload to SEND Tribunal portal

**MVP build plan (14 days)**

  • Day 1-3: Postgres schema (incidents, EHCP sections, attachments), auth
  • Day 4-7: EHCP PDF parser via Claude, section-citation suggester
  • Day 8-10: tribunal-bundle PDF generator (ReportLab), audio wrapper
  • Day 11-12: Stripe, deadline cron, reminder emails
  • Day 13-14: landing, deploy CF Pages, charity outreach (IPSEA/SOSSEN)

Reasoning

Paralegal-grade workflow with 19-month tribunal queues and £20k+/year provision at stake. Charity advice (IPSEA, SOSSEN, Essex SENDIASS) is legal guidance, not workflow tooling; Caira (Unwildered) is a recent AI legal Q&A chatbot rather than a structured evidence vault. The real gap: a workflow tool that supports 1-2 years of continuous evidence collection with auto-citation back to EHCP sections. Stack-fit is clean — structured forms + PDF generator + R2 storage + AI classifier. The financial stakes deliver high WTP and recurring revenue fit.

Quick competitive read

Profiled 5 competitors. `market_density: low` (white-space). Direct purpose-built workflow-tool competitor count: **0**.

  • **IPSEA** (charity, 42 yrs) — dominant SEND legal-advice helpline + template letters; not a workflow tool. Partnership target.
  • **SOS!SEN** (charity, 23 yrs) — smaller volunteer charity; better partnership target than IPSEA (more open to external tool referrals).
  • **Caira / Unwildered** (2024, AI chatbot) — adjacent answers product on EHCP/SEND queries. Risk = pivot into evidence vault; mitigation = ship workflow depth (audio, bundle, deadline cron) faster.
  • **Goalbook** (US K-12 enterprise) — inverse category (B2B / US / school-side). Surfaces in search but never the same buyer.
  • **Notion / OneDrive / Google Drive (DIY)** — the REAL competitor: today's de-facto Mumsnet status quo. We win with three moats: EHCP-section parser, tribunal-bundle PDF generator, UK statutory deadline cron. Activation moment = parent receives tribunal date.

`competitive_pressure: 6` is justified (Caira-pivot risk + Notion-template ubiquity, but no direct purpose-built hit).

Initial pricing hypothesis

Free: 14 days + first 50 incidents (no PDF export). Premium **£9.99/mo/family** (£99/yr): unlimited incidents, tribunal-bundle PDF, audio transcripts, deadline tracker, audit log. Pricing matches the £20k+ stake.

Distribution hypothesis

Mumsnet SEN board (30-50 threads/quarter), charity partnerships with IPSEA / SOSSEN / SENDIASS for guide co-marketing, Reddit r/SpecialNeedsParenting UK, programmatic SEO around tribunal-judgment pages ("what was in the winning bundle for [LA]"), family-law solicitor referral with 10% rev-share.

Source signals (1)

  • SIG-20260426-uk-ie-family-logistics-sen-ehcp-paperwork-multi-appointment-tracking