Du übernimmst keine Aufgaben — du übernimmst Bereiche. Schluss mit 'Kannst du heute…?' Hier liegt klar, wer für was verantwortlich ist — von Planung bis Nachfassen.

Source signals

• SIG-20260426-dach-family-logistics-mental-load-task-pakete-distribution — "Wie organisiert ihr euren Mental Load? (...) Ein Aufgabenpaket umfasst alles von A bis Z. Es ist nicht: 'Kannst du den Arzttermin machen?', sondern: 'Du bist zuständig für Gesundheitstermine — inklusive Planung, Durchführung und Nachfassen.'"
• SIG-20260426-dach-family-logistics-husband-doesnt-update-calendar — "Mein Mann arbeitet bevorzugt mit digitalen Kalendern (...) ich schicke ihm alles per WhatsApp. (...) Du bist nicht seine Sekretärin."
• SIG-20260426-dach-family-logistics-meal-planning-shopping-list-fragmentation (adjacent — Aufgabenpaket "wöchentliches Essensmanagement")

What we ship

**Core features (MVP)**

• **Aufgabenpaket model**: users can only add bucket-level entities (e.g. "Kindermedizin", "Schule Lukas", "Geburtstage", "Haushaltsreparaturen"), not atomic tasks. Each bucket = one owner.
• **4-step view**: each bucket decomposes into Planung / Ausführung / Nachfassen / Kommunikation. Owner marks progress.
• **Sunday Küchen-Meeting template**: every Sunday a review-meeting agenda is generated — Claude-drafted from current buckets and overdue items
• **Engagement-asymmetry surface**: dashboard "Du hast diese Woche 4 Buckets bewegt, dein Partner 0. Soll ich ihn anstupsen?" — soft but visible
• **Bucket rotation prompt**: every 6 months "Kindermedizin und Schule sind seit 18 Monaten bei Anna. Zeit zur Rotation?"
• **Examples library**: 20+ pre-built Aufgabenpakete (Familienleben.ch style) — copy and adapt

**Primary user flow**

1. Discovery: SEO "Mental Load App Aufgabenpaket", reading famili.one + Stiftung-Warentest reviews finding "nichts passt"

2. Onboarding: Konfigurator "Welche Aufgabenpakete habt ihr?" — Claude-guided list

3. Core moment: first Sunday-Meeting template generated; engagement-asymmetry visible → insight moment

4. Pricing trigger: free to 5 buckets; €6.99/mo unlocks unlimited buckets, history, partner accountability dashboard, AI coach

**What it looks like**

• **Landing page**: hero "Du nimmst nicht Aufgaben — du nimmst Verantwortung. Mental Load aufteilen heißt: Bereiche übernehmen, nicht Tasks zugewiesen bekommen." Quote carousel from urbia/familienleben.ch.
• **Main app screen**: Aufgabenpakete grid list, owner avatar, progress across 4 steps
• **Output / notification**: ICS sync, weekly Sunday-evening email "Wochenrückblick — wer hat was bewegt"

**MVP build plan (11 days)**

• Day 1-3: schema (family, partner, bucket, step, sub_action), 4-step state machine, auth
• Day 4-6: Claude-powered bucket-template library, examples adapter, ownership rotation logic
• Day 7-8: engagement-asymmetry dashboard, Sunday-meeting agenda generator, push notifications
• Day 9-10: DE landing, Stripe, deploy to CF Pages
• Day 11: Trustpilot review-import script (for social-proof building)

Reasoning

**Highest-competition wedge of the seven** — Mental Load is a hot DE topic, with **famili.one**, **WUPP**, **Who cares**, **Familywall** all marketing on the keywords. **But none implements the Aufgabenpaket-bucket model** — all remain at flat to-do.

**Differentiating wedge:**

• UI **forbids** atomic tasks. Only buckets. A product-philosophy decision that forces couples into a structural conversation.
• 4-step state machine (Planung/Ausführung/Nachfassen/Kommunikation) — DACH-specific frame, cited in DE press, nobody builds UI around it
• Sunday-Meeting agenda templates — direct quote of familienleben.ch ("Sonntagabend Küchen-Meeting") — DACH vernacular speaks
• Engagement-asymmetry surface — explicit acknowledgment of the SIG-husband-doesnt-update problem, not a workaround

**Why the wedge survives despite competition:**

• famili.one markets "geteilte Verantwortung" but UI = ToDo list. They **lost** the philosophical commitment to bucket-only.
• WUPP — Mental-Load-aware but general (for all young families) → diluted
• Who cares — focused on real-time tracking ("which tasks I'm doing right now"), which **aggravates** the pain (mom now tracks every task) instead of solving it

**Stack-fit:** simple. AI used for (a) bucket-template suggestions, (b) Sunday-meeting agenda. No vision, no real-time. Postgres + state machine.

**Risk:** competitive_pressure high → score-bump down. But defensible via product-philosophy commitment.

Quick competitive read

• **famili.one**: closest direct competitor — Mental Load focus, family + Patchwork support. UI stays flat-task — our wedge. Growing — must differentiate sharply.
• **WUPP** (DE): Mental Load aware but general utility. Co-founder cites Mental Load in press.
• **Who cares** (NDR-press cited 2024): real-time activity tracker. Different angle (measurement, not distribution). Can coexist.
• **Familywall, Famanice, FamCal**: generic. Mental Load tag in marketing but not in product.
• **Trello/Notion/Cozi templates** (community-built): the actual workaround. **Our entry point**.
• **Direct competitive pressure**: **medium-high** (famili.one is the lead). Wedge = strict bucket-only product philosophy.

Initial pricing hypothesis

**Free for 5 buckets + 2 partners. €6.99/month** or **€59/year** — unlimited buckets, history, AI coach, asymmetry dashboard, Patchwork-mode (4+ adults). Higher price than IDEA-061 because audience is older, values structured products, and pays like a productivity tool. DACH-mama willingness ~€7-10/mo for Mental-Load-touching tools (per Stiftung Warentest reviews).

Distribution hypothesis

1) **DE-SEO**: "mental load app deutsch", "aufgabenpaket familie verteilen", "küchen-meeting vorlage"

2) **DACH press partnership**: pitch a thought-piece in SZ-Familie, deutschlandfunk.de, familienleben.ch — on "Aufgabenpaket-Modell vs. Task-Verteilung"

3) **Couples-therapy referral**: partnership with DACH paartherapeut networks — €15/conversion bounty (therapists often recommend tools to clients)

4) **urbia.de + Mental-Load blogs (Patricia Cammarata, Das Nuf, Heute ist Musik)**: organic posts + sponsored reviews